Namco began streaming a second promotional video on Monday for the crossover between its line of Umaibo puffed corn snacks and NisiOisin's Monogatari Series Second Season television anime.
In the video, Kaiki (Shinichiro Miki) gives the offering of Monogatari-themed Umaibo at Nadeko's shrine. Nadeko (Kana Hanazawa) tells Kaiki that she changed the design of her hair from snakes to snacks because she ate an Umaibo at Namco's campaign. The video features the instrumental version of the Monogatari Series Second Season anime's third opening theme, "Mōsō♡Express." (Imagination♡Express)
The promotion, which will run from February 8 through March 11, includes a give-away where applicants can win an autographed set of NisiOisin's original Monogatari novel series, Umaibo snacks, character tapestries, or a character poster. The specially-packaged Umaibo, which feature the mascot Umaemon dressed as the various Monogatari Series Second Season characters, come in corn potage flavor and salami flavor. Each one also comes packaged with one of two exclusive A4 size clear files.
Namco previously ran a similar campaign for Madoka Magica The Movie -Rebellion- in October.
The "second season" arc of the Monogatari series covered the material from five volumes of the original light novel series.
The series premiered in Japan in July, and Daisuki and Crunchyroll streamed the series outside of Japan. Aniplex of America will release the first series Monogatari Series Second Season box set on June 24.